It all starts & ends
with the Lake.

Carved by a glacier 10,000 years ago,

Geneva Lake has been a source of sustenance, community, and inspiration for hundreds of years. We are some of the lucky ones born and raised on its shores. Swimming with our friends, walking the lakeshore path, boat cruises, dinners with our families, winter days on the ice…the list goes on.
When you are from here, it is a part of you. The lake runs through your veins. It is imprinted on your soul.

Our Expression of Love.

We started Geneva Crew as an expression of our love for the lake and to create something for others looking to show theirs. This venture is more than a hobby but certainly not a job. It’s a passion. We do it to pay homage, and our mission is to make high-quality, stylish apparel and accessories for everyone to enjoy.

"We hope our gear helps you keep your connection to Lake Geneva alive wherever you are"

-Tyler, Blake, Jake, and Tom

Contact Us

For questions, comments or inquiries, feel free to send us a message and we'll get back to you as soon as humanly possible!